Digital Marketing Trends
Advertising is one of the most important areas for the success of a company, which will depend largely on a good advertising strategy that will ensure more customers and sales for the company.
Currently, Digital Marketing trends have the user as a priority, so content must be created based on what people want to consume and the ways in which said content will be consumed.
Digital Marketing and current advertising focuses on the following aspects
Today's Digital Marketing and advertising focuses on the following aspects.
Quality content
People share and value content that contains attractive information more than content that does not.
Audiovisual content
People nowadays focus much more attention on audiovisual content due to its dynamism and entertainment.
Engaging the public with a particular brand
The public likes to feel involved in advertisements that they identify with from brands they trust.
Programmatic advertising
This type of advertising uses Big Data to automatically pay for the most appropriate ad placements for each advertiser.
Visual search
As we said before, we live in a very visual world, so image search has become very important.
Influencer marketing
Marketing with local influencers and micro influencers, those who are not so famous but have an important audience, is a current trend.
Transmedia marketing
In this type of marketing, we can design an advertising campaign with a specific message that addresses the different platforms currently used for marketing.
Local SEO Strategy
It is the SEO positioning of a specific location that you will achieve if you offer your name, address and telephone number in your advertisements.
Chatbots and artificial intelligence
these robot-assisted chats are becoming more and more human, so they have become increasingly important in tasks such as customer service.
